Pretty Equity

Everyone in the marketing chain bought cover except the person who says the words.

The Beauty Industry Compliance Credential (BICC) is training for that person: the brand marketer who approves the brief, the agency that books the work, and the content creator or influencer who says the words. It covers the FDA and FTC rules for cosmetic claims, MoCRA, disclosure, and how to read a brand brief and know what you can and cannot say before you say it.

Built for marketing on purpose, because in beauty, marketing is where liability ends.

Join the waiting list

There is nothing to pay and nothing to commit to. Your name on this list tells me there is demand, and you hear first when enrollment opens, with the pricing and the dates.

Who this is for

Brands: documented third-party training in your vendor selection, the kind of evidence that shows what you did to prevent a non-compliant claim.

Content creators and influencers: the training nobody has ever given you, and a credential you can show to prove it.

Agencies and talent managers: a roster that has been trained and can prove it.

Melory Johnson is a beauty industry veteran with 25+ years across product development, regulatory compliance, manufacturing, and commercialization. Pretty Equity is her advisory and publishing platform. ​prettyequity.com​​