The Beauty Investor Due Diligence Questionnaire
Most beauty due diligence stops at the financials. This one doesn't.
Most beauty due diligence stops at the financials. The operational and regulatory risks that determine whether a brand can scale, survive a recall, or hold up under scrutiny rarely make it into the standard process. This questionnaire is designed to surface those risks before they surface themselves.
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Who am I?
Melory Johnson is a beauty industry veteran with 25+ years of experience across product development, regulatory compliance, manufacturing, and commercialization. Pretty Equity is her advisory and publishing platform — translating that experience into tools, research, and insight for investors and founders navigating beauty execution risk.
What will you learn?
This questionnaire surfaces operational and regulatory risks across nine categories that many standard diligence processes miss entirely: regulatory compliance, safety and testing, documentation, manufacturing, supply chain, claims defensibility, financials, scale readiness, and known risks.
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